We were approached by Experian to create a short fun promo animation to help explain the benefits of their new product, ‘Triggers’. The key words in the brief were ‘fun, clear, concise and friendly’. A clean illustration style was developed with a few style frames initially designed with characters as the starting point.
The video was to be paired with a more in-depth website and infographic (which we were also commissioned to create) and this was to be more of a teaser than a full explanation of the product Experian are offering. As well as being featured on the product microsite, this video will also be used by sales people in presentations.
This was our first foray into character rigging in After Effects using the Duik tools plugin and we all fell in love with it. Expect to see a lot more of this style of animation from us in the future.