<strong><em>Brief:</em></strong> I imagine there are a fair few people out there, especially in the video and motion graphics world, who have had that classic email to the tune of… “my mate’s got a band and there looking for some kind of video to get it on youtube”. For anyone who hasn’t had that particular email, when it does come through and you reluctantly plug in your headphones waiting for the almost inevitable whining garage band drivel that not even a dancing cat could help go viral, don’t let the alarm bells sound too loundly as you may find yourself to be onto an absolute winner!!!
Having scraped myself off the ceiling from hearing Innocence for the first time I met up with Joe and Dan and we watched some Manga.
The brief was pretty simple, “here’s our song, here’s some Manga we like. Put our song to some Manga that we like…”
<strong><em>Solution:</em></strong> The Manga series in question was Cyber City Oedo 808 and is a futuristic cop-esque love story battle mash-up featuring a Panther with a lazer in it’s mouth! The story is chopped up and re-edited to work with the song and at various points, Nero branded billboards and graphics are composited into the footage in the form of Blade Runner-esque digital screens and computer interfaces.
The song is awesome and the video proved pretty popular, on the day of release it was THE most watched music video beating Eminem and some other rather famous artistes, and, the rather covetous title of ‘<a href=”http://www.youtube.com/watch?v=1S35THmZD_E” target=”_blank”>videos played over 10 million times</a>’ is soon to be bestowed upon it.
(Although I think I could have just created an animated gif of a dancing cat and the track would have still have blown the youtube counter right off it’s hinges).