client: BVA

studio: Eyeframe

software: Cinema 4D, After Effects

brief: Create a looping animation to play at the 2010 British Video Awards awards as people are arriving and taking their seats.

solution: As it was the 30th anniversary of the BVA's, a pearl based concept seemed appropriate.

Ambient shots of pearls falling from the sky in slow motion and bouncing of an invisible surface transition softly between each other with some soft blur and occasional lens flare. These ambient shots all build to the final shot of the Logo being filled with the falling Pearls before exploding into the Nebulae style image of the print campaign.