client: Enelle London

studio: Smudgethis

software: Photoshop

brief: Design an online retail site for Enelle to market jewellery inspired by both Eastern and Punk Culture on a very tight budget.

solution: I wanted to create a boutique look and feel for this site to coincide with current trend of pop-up markets and central London sites such as Spitalfields and Portobello road. Hand-drawn elements were combined with manipulated photography to create a rough, edgey and collaged style with a lot of white space.

The site was developed with a CMS back-end to easily allow for additional items to be added to the site.

visit enellelondon.com