client: E1

studio: Eyeframe

software: 3DS Max, Photoshop, After Effects

brief: Design and produce a set of DVD menus for the second series of Ashes to Ashes.

solution: I wanted to develop a concept that would be both visually and interactively interesting and yet retain a connection with the 80's pop culture references so heavily featured within the program.

The final concept involved creating a scaled down version of a working 'Teletext' - esque interface with sub stories and news articles intertwined with the usual DVD menu options. A total of 40 plus animated menu screens had to be created to span the four disc box set, and all articles and news stories were made relevant to either the era in which the series is set or to the characters and sub plots within the program itself.