client: Optimum

studio: Eyeframe

software: Photoshop, After Effects

brief: Design and produce animations and menus to feature on the 25th anniversary DVD and Blu-ray.

solution: The original DVD featured a simple yet brilliant menu design that saw the Spinal tap logo sat scaled back with no movement and the cast discussing how the logo should be moving and maybe not so small.

My concept to add an extra dimension to this was to give the user the option to "turn the menu up to 11." On choosing this option the amp sat in the centre of the screen suddenly slams into life with sparks of electricity, fire, explosions and sketchy animated rock motifs.